Welcome to Rare HQ. We are all about building and strengthening your brand on the international stage. We do this through utilising creative thought and a knowledge-based approach. We are very focussed on solutions that provide the very best outcomes for our clients. Let us introduce ourselves.
Video Producer | AUCKLAND
Steve is an award-winning corporate storyteller/filmmaker with 25+ years experience. He has a passion for generating change by shifting the gears of thought, attitude and action through the compelling power of the human story. By making the best use of powerful interviews and strong visual communication he creates expertly-crafted video to inform, promote and engage.
Writer and Translator | AUCKLAND
Yu-Ping is an experienced language teacher, writer, and interpreter and she supports the development of brand expression and marketing collateral in Mandarin for the China market.
China Advisor | SHANGHAI
Scott is a Shanghai-based businessman and consultant. His considerable experience of business strategy and entry to the China market supports clients with the logistics of brand positioning.
Business Development | UNITED KINGDOM
Maddy is our business development coordinator in the United Kingdom, and she has considerable experience of the Rare business model. Maddy can advise UK-based clients on branding requirements and readiness for the China market.
Photographer | AUCKLAND
Devon is a skilled and experienced photographer, with a contemporary eye. She has an intuitive approach and provides photo-stories to support web and brand development projects.
Interior Designer | AUCKLAND
Briar’s approach to spatial and interior design is fresh and contemporary. She specializes in exhibition and retail design and will take a design from concept to implementation, inclusive of furniture and fittings, aligned to brand expression and experience.
Senior Designer & Social Media Strategist | SAO PAULO
Erica is an experienced graphic and web designer having honed her skills in advertising agencies in Brazil for major international brands. She seeks to bring creative thinking and clarity to her projects. She has strong experience and reputation in social and online media management, and mass communications, and is the leader of Conversa - our social media brand.
Director | AUCKLAND
Jan is the business stratgeist. Jan is an intuitive businesswoman, with significant experience as both a business owner and management consultant. Her strength is in business strategy and development, communications and marketing, and brand auditing. She supplies the words behind the brand and helps clients engage with the marketplace.
Managing Director | SHANGHAI
Jussara is the brand leader, and it is her creative energy and fresh approach that is the essence of the company. Jussara is a graduate architect, who brings significant experience from both a conceptual and commercial perspective. She is keenly focused on building strong customer relationships, and always seeks to ensure the brand strategy and proposition meets the client’s vision for innovative and leading edge solutions.Email Me
The Rare story began in 2002 when Jussara was a senior high school student with a design talent and a business vision set to reinterpret branding as a means for businesses to differentiate themselves in an increasingly digital marketplace, in a ‘fresh but slightly cheeky’ way. Jussara and Jan Bierman established Rare Design Limited In 2003.
Our design goal was to produce clean and edgy designs and messages that challenge the assumptions of a brand, and integrate consistently across all aspects of a business. We set out to work with clients who were seeking to distinguish themselves in the market; clients who did not want to be represented by tired or copycat imagery or ideas.
These days our clients seek us out for our creative thinking, our understanding of their business ambition, and our strong customer relationship ethos. This makes us pretty happy.
In 2012, Rare opened an office in Shanghai, China. In 2013, Rare will be opening an office in São Paulo, Brazil.